Finding good blog content writers and, of course, marketers can be exhausting. It can also be damaging to your presence online. Let’s take a look at how to find a writer.
So you need to outsource a little, well that is okay, especially when you want to get some good content up faster. But remember, not every “Fiverr” out there has your best interest and, know your business as well as you do.
Here we will go over what to look for in a good blog content writer and, what you should also know, how to make sure that the piece is well optimized for people and search engines.
Good Content Writers, Do They Need A Masters Degree?
You do not need someone who has a masters degree in writing, you simple need talent that knows what they are doing. You need a content marketer who knows how to create content that has a chance of ranking well and, converting.
The reason many people turn to blog writing professionals is because they are either new to the online marketing game or, they have seen what is happening with content marketing and the traffic that goes along with it.
Here is something you should know however before hiring any content creator, you should know at least some of what they do. Why should you? Because how will you know they know when it comes to interviewing them, anyone can make up a screenshot today.
Finding writers today is as easy as looking to Fiver for crying out loud, but a $5 dollar piece of content? will it really work for you? Doubt it, at least most of the time.
Our parents and grandparents always told us, “you get what you pay for”, this could never be truer when it comes to hiring a good blog conetent writer and marketer.
Here is the deal however, like any good advertising and marketing efforts that cost a little more now, usually have a great pay off in the end…so will your online marketing efforts.
What To Look For In A Content Marketer
Here are some simple things to look for in a blog content writer:
- History. There should be at least some history of content that not only ranks, but converts. I know, I know, I am making it hard for new people entering this industry. But hey, create a blog, write some good content and give it just a little time to grow.
- Have a basic understanding of search engine marketing and, optimization. It’s one thing to try and gain the system through keyword spamming, it’s another thing to have it done to you…without you knowing better.
- Creates content that has a good chance of converting the traffic it brings. There are NO GUARANTEES! NONE! But here is the deal, some content should convert, not all, but at least some.
- Their own blogs with content you can easily find after a simple search. This may be part of the “history’ too, but for the most part, they should be marketing their services and easily found somewhere online.
Not every content marketer and blogger are the same. Some will focus a little more on technical SEO and some, well they will focus more on people.
Either way, they should be focused to some degree on both and, focused on the outcome of the piece of content when visitors find it.
As we have seen over the last two years from search engines online and, the behavior of people, information is what sells. A good blog content writer will know this and apply every strategy to meet that need.
Looking at some of the data over the last year alone, 82% of all searchers online for products, services and whatever trusted search the most. 72% of them were referred by a blog post, article or video. Not many came from Facebook or Twitter.
Should You Need A Content Marketer…
Should you need a content marketer to help you get a jump on an old site or new company blog, there are many around. Just make sure that you know at least a little bit about their practice.
I may not know everything a doctor knows, but I do know my doctor’s credentials and what he specializes in.
Content creation does not require anyone to be a doctor, just someone who can create good posts and pages that count.
It will cost. When it comes to populating your blog or website, hiring someone to write for you that helps will cost more than $5 dollars on Fiver, sorry Fiverrs, but it is true, besides, Odesk is probably a better choice.
Finding good blog content writers is not too hard of a search, the good ones can always be found. And to tell you a truth, sometimes, if they are good, it can be well worth it.